How Residential Proxies Aid Ad verification

With the growing era of social media marketing, digital marketers find new ways each day to promote businesses. The reach of marketing businesses on social media is so extensive that major brands and companies are considering it as the sole method of marketing their business. Among different marketing techniques on the internet, ad posting is one with quite visible results. It is said that the digital ad posting business would surpass US$225 billion that is around 50% of the total marketing advertisements.

Ads on different websites can be posted against some money according to their policies. Usually, people select those websites that have a considerable following and hundreds of daily visitors. However, with the increase in traffic on the internet and marketing options, the chances of frauds have also grown. The ads on these websites can sometimes be subjected to scams and leave you in a loss.

What are ad frauds?

Ad frauds are quite common and are suspected of stealing around $6 billion from online advertisers through different gimmicks. The ad frauds immensely increase the clicks and views on your ads in a way that makes it difficult to reach the targeted audience. Thus, you do not get what you paid for. A few techniques used by ad frauds include

·       Invisible and hidden ads:

The fraudulent use techniques to hide your ad from the audience by displaying multiple resized advertisements that are of no use, or showing the ads outside the viewport.

·       Hijacking clicks:

You might have been used to hijack clicks without even knowing. Sometimes, when a user clicks on an ad, it is directed to another ad or site so that the click makes money for the ad fraud instead.

·       Hijacking Ads:

This is also among the most used technique by the ad fraudulent. The ads you wish to show to an audience are replaced by other ads that tend to create money for the hijackers instead of the website owner.

·       Bots:

Some advertisers also use bots to engage traffic for the website for increasing clicks. However, this traffic is not organic and utilizes proxies and compromised users.

How can you detect ad fraud?

Detecting ad fraud is not as easy as the fraudulent employ many different techniques. Yet, some experts provide their services to detect ad frauds. And also extend their guidance to save yourself from any such incidents in the future.

Some of the ad fraud detection, companies are

·       DoubleVerify

·       Fraudlogix

·       Pixalate

·       Integral Ad Science

How to save yourself from ad fraud?

Detecting ad fraud is the expert's game, but nobody wants to get into trouble twice! If you have experienced it once, or want to ensure that nothing such happens to your hard-earned money, you can save yourself from ad fraud. These kinds of scams can be avoided by ad verification. Yes, ad verification through the right sources can save you from any such hassle.

What is ad verification?

Ad verification is a method that enables the advertisers to make sure that their ads are being displayed at the right sites and reaching the desired audience. Though ad verification does not ensure complete safety from ad frauds, it can be called the partial solution to the problem. This technology is gaining popularity as it lets the publishers save money that is at risk due to the presence of increasing ad frauds on the internet.

How does it work?

The verification process is done by a third party that integrates software to verify your ads being posted at the right places without any fraud. There are some excellent ad verification companies to benefit from. The ad verification works by

·       The marketers approach ad verification companies and share their concerns.

·       The company wraps the tags and integrates with safety snippet to ensure protection and tracking of the ads

·       Next, the tags are forwarded to the ad sites and networks where the advertisements go live

·       When the ad agencies get insights about the engagements, placement data, and performance, they analyze if it is being run rightly.

What do these companies help detect?

Though these companies focus on eliminating the ad fraud entirely, the areas inspected usually include:

·       Ad placement

·       Site content

·       Site placement

·       Viewability

·       Fraudulent activity

If you are looking for some ad verification companies, here are a few listed down for you

·       DoubleVerify

·       Integral Ad Science

·       AdYapper

·       GeoEdge Analytics

·       RealVu

·       Peer39

Ad verification for advertisers

Advertisers commonly use ad verification, but it is also of advantage to publishers. It has somehow become difficult for the publishers to take care of the quality of ads running at once due to risen numbers. Ad verification helps the publishers to make sure that the right kinds of ads are being run on their websites that are safe as well. The process can help publishers by

·       Checking for inappropriate advertisements

·       Malicious ads that affect the quality of the website content

·       Illegal product ads

Residential IP proxies for Ad verification

Residential IPs are provided by the Internet Service Providers of a particular country. As ad verification companies cannot give away their identities, using a proxy is essential to have a specific IP address. The best part about Residential IPs is the immense safety and protection they provide. They keep you away from the sight of these fraudulent that can restrict your visit to the site if you are traced.

You can view your ads as the audience of any other country without being tracked. By using Residential proxy service instead of the local, you can be sure about the content your foreign audience is viewing. This is helpful because sometimes different content is shown in countries accordingly which might not be visible in your country at that moment. These IPs let you browse the internet with access to over 130 countries. Residential proxy services are also the most convenient and safe as you can use your IP without anyone knowing. With excellent Residential Proxy Services, you might be able to verify your ads without the publisher know about the ad verification.

It is suggested to avoid free proxies as they do not prove to be the best one, which makes residential proxies the best choice.

ProxyAqua is offering reliable residential proxy services that can save you from major trouble by ad frauds. Competent ad verification companies use the best residential proxy to ensure the quality of the ad verification.